Google has some bad news about Pixel 6 pricing
Anybody hoping that Google's upcoming Pixel half-dozen and Pixel six Pro smartphones will follow the example of the Pixel 5'due south competitive pricing is gear up to be disappointed, the visitor has said.
In an interview with German news site Der Spiegel (translated), Google's SVP of devices and services, Rick Osterloh, revealed that the Pixel six Pro "has been designed specifically for users who want the latest technology" and, thus, "will exist expensive."
The vanilla Google Pixel 6 volition naturally exist cheaper, merely even that "belongs in the upper segment and can keep up with competing products," Osterloh added, calling it a "mainstream premium production."
Osterloh himself accepts that Google hasn't "been in the smartphone flagship segment for the past two years," and it appears that the Pixel vi volition exist the visitor's kickoff try to alter course after the misfire that was the £629 Pixel four and likeable midrange-plus £599 Pixel 5.
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And while he wouldn't be drawn on actual prices, which volition be revealed in the autumn when the phones are released, information technology's not impossible that the Pixel 6 Pro could rival the £999 iPhone 12 Pro, or fifty-fifty the £1149 Samsung Galaxy S21 Ultra. If the regular Pixel 6 is in the "upper segment", that could see it being a rival for the basic Samsung Milky way S21 (£769) or plain iPhone 12 (£799).
The strategy changes over again
On one hand, information technology'due south quite reasonable for a height-spec smartphone to cost a similar amount to the flagships of Apple tree and Samsung, but it misses one important item: those companies charge high prices in part because the phones are proven sellers. Those two companies own between 25- and 40% of the market place between them, and people are in part prepared to pay the premium because they know and like the brands.
Google, on the other paw, slips into that 18-xxx% of the market labelled "others" along with OnePlus, Sony and, until recently, LG. There's a risk of Google falling into the 'Sony trap' here and pursuing devices with the same (or higher) prices than Samsung and Apple tree without the same degree of brand loyalty. Sony's smartphone sales have dropped from 14.6 million in 2016 to 2.9 meg final year.
You could make a solid case that Google is unlike, given it actually makes the Android operating system and thus calls the shots on the features it can introduce. For plenty of people Google is Android, but still it is risky, and more so given it involves another change of direction.
Before Pixel, there were Google Nexus phones – handsets widely regarded equally likeable mid-range phones. Then Google decided to become flagship for 3 generations of Pixel, which all reviewed well, only sold disappointingly. 2 generations of not-quite-flagship standard phones with equally disappointing sales figures later, and nosotros're back at flagship again.
Will the results be dissimilar this time effectually? Well, an awful lot depends on how much of the Google Tensor SoC hype turns out to be justified. We'll know more when the phones launch this fall.
Source: https://www.trustedreviews.com/news/google-has-some-bad-news-about-pixel-6-pricing-4155803
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